Often Imitated, Never Duplicated: The Forty North Media Energy

April 3, 2025

Chloe Adams

There’s something about a brand that shows up exactly where it’s supposed to. On a billboard in NYC, wrapped around a building in London, popping off in the heart of Tokyo—it’s not just presence, it’s placement with purpose. And if you’ve seen it lately, there’s a good chance Forty North Media had something to do with it.

Because in a world full of lookalikes and “close enoughs,” our clients come to us for one reason: they know we bring the real thing. The right placements, yes — but more importantly, the right ideas, the right timing, and a team that knows how to turn moments into movements.

We’re not just in the media business — we’re in the emotional connection business. The kind where a brand doesn’t just get noticed... it gets remembered.

It Starts With Relationships

At Forty North Media, everything begins and ends with relationships. We don’t just “handle accounts” — we actually care. About the people, the brand story, the legacy they’re trying to build.

We ask the questions others skip. We listen more than we talk. And then we show up—creatively, strategically, and ready to deliver beyond what’s expected. Because here, we believe in exceeding expectations quietly but powerfully.

And let’s be honest—when you love what you do and who you do it with, it shows.

MCoBeauty's Dupé Campaign towers over Duffy Square.

Always Expanding. Always Elevating.

At Forty North Media, we’re not standing still — we’re building forward. Leaning into fresh thinking, new formats, emerging platforms, and unexpected cultural windows. Not to follow trends but to create defining moments that move the needle for brands in bold, smart, lasting ways.

Case in point: our latest campaign for MCoBeauty. If you've walked through Times Square lately, you’ve seen it — trust us, it's impossible to miss.  Towering above the iconic Ruby Red steps, DUPE isn't just a campaign, it’s a total scene-stealer.

In a city that sees everything, this one made people stop. And isn’t that the whole point? We didn’t just play off the name — we lived it. Because when you’re often imitated but never duplicated, DUPE becomes more than a concept. It becomes a cultural wink.

The Team Is the Heartbeat

Here’s the real secret behind Forty North Media: it’s not just what we do. It’s who’s doing it.

We’ve got a team of intelligent, curious, driven humans who lead with creativity and follow through with heart. People who take initiative, think in full color, and thrive in an environment where big ideas are welcomed and good energy is part of the job description.

Perks on perks? Yes. But more than that, we’ve built a culture that celebrates kindness, ownership, and honest collaboration. It’s the kind of place where people grow — and brands grow with them.

This Is What It Looks Like When It Works

We’re not chasing trends. We’re building traction. We’re not here to be the loudest. We’re here to be the clearest. And we’re not for everyone. We’re for brands ready to show up with purpose and style.

So while the industry keeps shifting and the imitators keep imitating, we’ll keep doing what we do best — showing up, showing love, and showing how powerful thoughtful media can really be.

Global vision. Human edge. Unmistakable impact.