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Paula Adams

The Art of Advertising: Unveiling the Curated Canvases in Times Square

Updated: May 14

February 27th, 2024

Paula Adams


The Forty North Media team are self proclaimed curators and art dealers in the open-air gallery that is Times Square and other bustling advertising hubs. We carefully select each location to "hang" and "place" each masterpiece so the message gets seen and heard at the right place and right time. From the towering digital displays to the eye-catching murals, we consider every aspect of the urban landscape, ensuring that each piece adds to the vibrant fabric of the city streets.


Each unique creative on the billboard is appreciated not only for its visual appeal but also for its ability to communicate a meaningful message to passersby. We work closely with the brands to ensure that their vision is brought to life in a way that captures the attention of viewers and leaves a lasting impression. Whether it's a call to action, a moment of reflection, or a burst of creativity, each piece has its own unique story to tell, and we make sure it's heard loud and clear.


Art: Audience in Times Square
OOH: Captivated Audience

As you navigate through these bustling galleries, walking through the halls of creativity, you're surrounded by colors, shapes, and messages, each one carefully curated to evoke a specific emotion or response. Just like in a traditional gallery, there's a sense of excitement and wonder as you encounter each new piece, each one adding to the rich texture of the urban environment. So the next time you find yourself in Times Square or any other advertising hub, take a moment to appreciate the artistry all around you – because in these open-air galleries, the city itself is the canvas, and the possibilities are endless.

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